Why
search engine optimisation?
Search engines and
directories such
as Google and Yahoo!
are the air traffic
control towers of
the internet; they
are essential tools
for locating the
right information,
products and services.
Search outcome on
these and other
popular search engines
will result in navigating
customers to where
they want to go.
It
is widely felt that
any ranking outside
of the top 20 is
virtually worthless,
and anything outside
the top 50 completely
useless.
If
you're listed but
not within the first
two or three pages
of results, you
lose, no matter
how many engines
you submitted your
site to.
Did
you know many websites
are never fully
indexed by search
engines? Poor design,
bad coding and inadequate
text all contribute
to preventing the
search engines from
fully indexing a
site, and would
be customers, fly-by
without ever seeing
what is offered.
Be cautious of claims
which offer number
one search engine
placement, or guaranteed
search engine ranking.
Guarantying number
one search engine
placement is no
more realistic then
guarantying a 20%
return on investing
in stocks. Instead,
think of Search
engine optimisation
as an investment
into the success
of a website. Search
engine optimisation
(SEO), is the practice
of carefully enhancing
a site to the point
where it can be
fully indexed by
search engines.
SEO does not guarantee
number one search
engine placement,
however it does
give a site the
best chances of
being found by the
right customer.
SEO
is not an expensive,
time-consuming process.
Making the investment
in SEO is highly
recommended for
any business. From
a sales perspective,
customers who visit
a site as a result
of search engines
are open to learning
more about what
a company has to
offer and they have
a higher likelihood
of becoming a new
customer.
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